Back in 1995, our founder, Patrick, was on a hike with his chocolate lab, Zuke, when he shared his energy bar with him to refuel so they could finish their trek. At that moment, he realized our dogs are just like us—they need healthy treats to keep them going, too. So he created Zuke’s treats, nutrient-rich and made with the earth’s best ingredients.

And now, years later, the adventure continues with Zuke’s® Ascent™ Natural Dog Food, something we’ve wanted to create since the first treat was made. Join us on the journey as we fuel our life off leash.

By joining NASC, not only is this Primary Supplier’s heart in the right place, they have also shown their dedication to protecting the integrity of the animal health product industry, which affects all stakeholders – the most important of which are the animals themselves. In order to obtain permission to display the NASC Quality Seal, this Primary Supplier still must successfully pass a rigorous independent audit of their facilities. The Quality Seal demonstrates to consumers that the company is committed to the highest standards of quality in the industry.