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Innovative Veterinary Care Journal bridges the gap between the worlds of allopathic and integrative veterinary care. Thousands of veterinarians and vet technicians are interested in ways to enhance their practice and update their skills…and integrative health is considered to be highly innovative and requested by patients along with a vast number of other traditional and emerging techniques. IVC features articles by some of the top experts, focusing on market trends in health treatments, new product features, industry news, how to create a strong retail experience, leading integrative modalities, and nutrition education not typically taught in vet school.