It’s been an amazing year for products in the pet industry! Research, technology and consumer demand have created better options so your clients can live longer, healthier lives. Check out some of this year’s best:
Natural antioxidant support for clearer, healthier eyes
OcluVet is a scientifically formulated, preservative-free eye health solution designed to support ocular clarity by targeting damage associated with oxidation, aging, and glycation. Trusted by veterinarians and pet families for more than 15 years, it combines powerful antioxidants, including 2% NAC, L-carnosine, L-glutathione, vitamin C, cysteine, and riboflavin, to help protect crystallin lens proteins and support the eye’s natural defenses. In clinical trials, more than 80% of patients showed a measurable reduction in lens opacity. Made in the USA with natural ingredients, OcluVet offers a non-invasive treatment to lubricate, protect, and help maintain ocular clarity, comfort, function, and long-term health.
LEARN MORE: https://www.ocluvet.com
Supplement activates adult stem cells in dogs and cats
A dog or cat’s body has a natural healing system powered by adult stem cells. Present in various tissues throughout the body, these cells participate in local repair. PetREGEN is the only supplement designed to activate adult stem cells, helping to repair tissues, reduce inflammation, and support full-body wellness. Made with powerful natural ingredients such as Blue-Green Algae (AFA), Aloe Macroclada, and Reishi mushrooms, this supplement promotes faster recovery from injury or surgery, relief from joint pain, healthier digestion, stronger immunity, and more.
LEARN MORE: https://petregen.com
Dietary support featuring nutritionally complete goat milk
In Goat Milk Gravy formulas from Fussie Cat include treats, meal toppers, and complete and balanced wet/dry recipes for cats at all life stages, combining functional ingredients with exceptional palatability for even the fussiest eaters. Goat milk is a rich source of vitamins, minerals, fatty acids, electrolytes, protein, and prebiotics to support development, immune health, skin and coat quality, and gut health. Enriched with DHA for overall wellness and formulated with controlled magnesium, phosphorus, and ash levels, these recipes are formulated without grains and offer a delicious, highly digestible, nutrient-dense solution to support feline patients.
LEARN MORE: https://fussiecat.com/texture/in-goat-milk-gravy/
Unique puppy recipe featuring goat milk for complete health
Zignature Select Cuts Puppy Formula with Goat Milk is a limited-ingredient diet formulated by a PhD board-certified companion animal nutritionist to support healthy growth. This multi-protein recipe delivers diverse amino acids, while super grains like oats, barley, millet, and flaxseed provide sustained energy and digestive support. Naturally occurring omega-3 and -6 fatty acids and DHA promote brain, skin, and coat health. Made without chicken, legumes, and potatoes, it suits sensitive stomachs. Goat milk enhances palatability and digestion, offering highly digestible proteins, beneficial fats, electrolytes, vitamins, minerals, and prebiotics to support gut, immune, and overall health.
LEARN MORE: https://zignature.com/products/zignature-select-cuts-puppy-with-super-grains/
New recipes for kittens featuring wholesome goat milk
Set kittens up for lifelong health with Fussie Cat’s specialized kitten formulas. These complete and balanced recipes are crafted with premium animal proteins, nourishing goat milk, and fiber-rich pumpkin to support optimal growth and digestive health. Naturally occurring DHA helps support brain development, while balanced omega-3 and omega-6 fatty acids promote healthy skin and a glossy coat. Antioxidant-rich fruits and vegetables further contribute to immune support and overall vitality. Formulated by a PhD board-certified companion animal nutritionist and crafted in the USA, Fussie Cat kitten recipes deliver targeted, science-backed nutrition to fuel healthy development, playful energy, and strong musculoskeletal growth during this critical life stage.
LEARN MORE: https://fussiecat.com/brand/kitten/
Minimalist recipes made with real, wholesome foods
Zignature Essence limited-ingredient wet and dry recipes are formulated by a PhD board-certified companion animal nutritionist to support strength, stamina, and overall vitality. With 95% of each recipe in the first seven ingredients and real animal or fish protein as the first ingredient, these minimalist formulas feature two meats bound only by quinoa and pumpkin plus healthy fat and added vitamins and minerals. Featuring up to 96% protein from animal sources, the recipes are made in the USA without legumes, potatoes, corn, wheat, soy, byproducts, and artificial additives, supporting energy, digestion, and total-body health for dogs of all ages.
LEARN MORE: https://zignature.com/lines/essence/
Reduce Anxiety in Patients with a Calming Diffuser
Support calm behavior naturally with the Pet Remedy Calming Plug Diffuser for Cats & Dogs. The veterinarian-formulated, clinically proven blend of calming essential and absolute oils features valerian, vetiver, basil, and clary sage, working with an animal’s olfactory system to stimulate a natural calming effect that feels intuitive and gentle. The formula is:
- pH-neutral
- Non-species specific
- Low concentration
- Non-toxic
- Safe for use around all birds and mammals
The slow-release mechanism provides continuous support throughout the day and for up to 60 days in spaces up to 650 square feet. Ideal for your clinic and your clients’ home environments, it helps reduce stress, reactivity, and anxiety while promoting emotional balance and relaxation.
LEARN MORE: https://vetworthy.com/collections/calming
A magic solution for hoof support
Hoof Magic® Thrush Antiseptic is a fast-acting antiseptic formula that combines premium essential oils for thrush, white line disease, seedy toe, cracked and split heel bulbs, and coronary band scurf. The proprietary formula penetrates deeply to help restore, protect, and support hoof health. Australian tea tree oil provides powerful, broad-spectrum antimicrobial support to fight bacteria, fungi, yeast, and viruses linked to common hoof issues, while reducing inflammation and supporting tissue repair. Jojoba oil deeply moisturizes without sealing in moisture, restoring elasticity to brittle hooves. Free from harsh chemicals, this fast-acting formula supports healthy growth and long-term hoof integrity.
LEARN MORE: https://www.essentialequine.com/hoof-magic-thrush-antiseptic
A gentle, effective option for equine sheath care
Essential Equine’s Sheath Cleaner is a fast, effective solution formulated to safely and quickly cleanse and maintain the sheath for geldings and stallions. This soothing, cerumenolytic formulation uses natural, non-irritating poultice ingredients to break down and dissolve waxy buildup, scales, and accumulated dirt without leaving a residue. Soap- and detergent-free, the product is pH balanced and gentle on sensitive skin, tissue, and membranes. The formula rinses quickly and completely, making it practical for routine hygiene.
LEARN MORE: https://www.essentialequine.com/sheath-cleaner
Fast relief for scratches and wounds in equine patients
TZōN® for horses is a calming topical cream created to help soothe and heal a variety of equine skin irritations and conditions. Veterinarian-formulated for fast-acting relief, the formula supports skin recovery and helps soothe topical skin problems like scratches, girth itch, mud fever, rope burns, insect bites, saddle sores, ear plaques, and scrapes. Enriched with aloe vera, Australian tea tree oil, jojoba oil, and anti-scarring hydrocortisone, TZōN combines the power of natural botanicals with proven dermatological care to promote optimal skin health. Free from alcohol, petroleum, and wax, this lightweight, non-greasy cream absorbs easily and uses gentle, effective ingredients to calm inflammation, protect against infection, and encourage natural healing. And it’s also safe to use on canine hot spots, lick granulomas, rashes, and other minor wounds.
LEARN MORE: https://www.essentialequine.com/tzon-scratches-wound-cream
Antifungal and antibacterial spray for equine dermatological care
Take a clinically proven approach to treating common skin issues in horses. Tea-Clenz® from Essential Equine uses powerful botanicals to aid in the treatment of rain rot, ringworm, sweet itch, rain scald, girth itch, and more. Powered by benzethonium chloride and premium Australian tea tree oil, it has antifungal and antibacterial properties that work within three applications to alleviate symptoms and start regrowing hair in as little as a week. Can even be used to clean tack, blankets, and brushes. Also available in a concentrate.
LEARN MORE: https://www.essentialequine.com/tea-clenz-anti-fungal-anti-microbia
Aids in healing hot spots and wounds with natural ingredients
Veterinarian-formulated TZōN® for dogs is a soothing topical cream designed to address a wide range of skin irritations and conditions. TZōN® provides rapid relief while supporting healthy skin recovery, making it ideal for hot spots, insect bites, lick granulomas, rashes, abrasions, burns, and other minor concerns. Powered by aloe vera, Australian tea tree oil, jojoba oil, calendula oil, and anti-scarring hydrocortisone, TZōN® delivers effective, nature-based healing for everyday canine skin health. Formulated without alcohol, petroleum, or wax, clients will love the non-greasy cream and gentle ingredients, which naturally fight inflammation, prevent infections, and promote healing.
LEARN MORE: https://www.equusmagnificus.com/essential-canine
The Future of Pet Microchipping is Here
The BuddyID® Complete Protection System + Temp takes microchip identification technology a step further by combining it with real-time temperature monitoring. Equipped with an integrated temperature sensor, the chip provides an accurate, instant, non-invasive body temperature reading with a simple scan, reducing stress for animals and staff during examinations and enabling you to view a vital health indicator with ease, streamlining health assessments and long-term monitoring for veterinary professionals and rescue organizations.
The complete system pairs seamlessly with the Hero™ Universal Microchip + Temp Scanner and includes the BuddyID ISO Microchip + Temp, BuddyBadge® QR Collar Tag, and a pre-paid lifetime BuddyID microchip registration—with no activation, subscription, or renewal fees. The BuddyBadge® QR Collar Tag can be scanned with any smartphone and features integration with the microchip, facilitating lost pet recovery and providing clients with effective peace of mind at an affordable price. And pet owners can complete their pet’s digital profile, enabling veterinarians and rescuers to access critical information about a lost animal. The BuddyID® Complete Protection System + Temp is a must for any veterinary clinic wanting to streamline permanent pet identification and health monitoring.
New Clinic Offer: Buy 2 cases of the BuddyID Complete Protection Systems AND 2 cases of the BuddyBadge Collar Tags and get a FREE Hero Universal Microchip + Temp Scanner. Available through your preferred veterinary distributor.
https://creative.science/buddyid-complete-protection-system-temp/
The ONLY Supplements Powered by Orally Fed Plasma
WINPRO Pet supplements feature spray-dried plasma, a biological component that naturally fights inflammation. The only orally fed plasma products for pets, these supplements feature a unique ingredient that is highly palatable in a convenient soft chew or powder form. WINPRO Pet formulas are available to support seasonal allergies, gut health, calming, joint health, and more. WINPRO Pet also offers vet-exclusive PlaVET+ Hip & Joint Chewables featuring plasma, serum, IgG, and albumin. winpropet.com
An Effective Joint Supplement with Clinically Backed Ingredients
PupFlex+ from BioPup is specially formulated with six potent, active ingredients that are over 50% more effective than glucosamine-based supplements: UC-ll® Undenatured Type ll Collagen, CurcuVet® Curcumin Phytosome®, ApresFlex® Boswellia Serrata Extract, AstaReal® Astaxanthin, QrillPet™Antarctic Krill, and high-molecular weight Hyaluronic Acid.
Scientifically proven to support healthy joint function and flexibility, manage inflammation, decrease stiffness and discomfort, and provide powerful antioxidant protection, each ingredient has been carefully selected for efficacy and bioavailability, producing results in as little as three weeks. Ideal for active dogs, seniors, young dogs, and performance and working dogs. biopup.com
Get 15% OFF Toxin Test Kits
VDI Lab’s new test kits for toxin accumulation support the resolution of chronic illness by identifying hidden toxins—like glyphosate, mycotoxins, and heavy metals—that may be contributing to your patients’ unresolved health issues. Using simple urine or fur collection, these tests reveal toxic burdens, offering veterinarians critical insight to guide more effective treatment strategies and support long-term recovery. Part of the VDI Test & Treat suite of solutions.
Use code IVC15 for 15% off any toxin kits. Kits can be drop-shipped directly to pet parents for at-home collection.
Adrenal Support for Time of Stress
A dog’s adrenal glands help his body adapt to stress through the release of corticosteroids and hormones. This affects many body systems, including the pituitary and thyroid glands, autonomic nervous system, liver, duodenum, and kidneys. Canine Adrenal Support from Standard Process helps the adrenals rebuild, regenerate, and respond normally to stress and metabolic demands, while providing vital nutritional support to related bodily organs. standardprocess.com
CBD for Small and Medium Dogs
High ratios of CBD:THC often cause sedation in small and medium-sized dogs. Canna Companion’s Whole Plant Hemp Oil for Small and Medium Dogs (<40 pounds) is especially formulated to support the endocannabinoid systems of your smaller patients. Made from organic ingredients, it not only contains balanced ratios of major cannabinoids (CBD:THC 3:1-4:1), but also combinations of minor cannabinoids and small and medium dog specific terpene profiles. CannaCompanionusa.com
Heart Support for Small Animals
Optimize the cardiac health of your canine and feline patients with Heart Health Formula (formerly Bio-Cardio) from ThorneVet. This formula combines the antioxidant potential of CoQ10 with other cardioprotective nutrients and botanicals such as vitamin E, L-carnitine, taurine, hawthorn, Siberian ginseng, and more. It not only supports the heart muscle, but also enhances stamina in small animals by promoting oxygen utilization. thornevet.com
Sourcing Impacts Pet Nutrition
Some dog foods are delicious, some are nutritious, some are neither. And a rare handful are both. Like Earth Animal Wisdom® Air-Dried Dog Food. What’s the Wisdom® difference? Earth Animal knows that the source of each ingredient that goes into their recipes matters. Which is why they:
- Are committed to 100% transparency about their ingredients.
- Make it a priority to source only sustainable, thoughtfully grown and nurtured ingredients in the US and, where recipes require a specific ingredient unavailable in the US, to use only suppliers who meet the same high standards.
- Use only G.A.P. certified chicken and turkey, and only OceanWise, Chain of Custody MSC, or MSC Certified seafood.
All of which adds up to dog food designed to prioritize so much more than just a full belly. Empower pet parents to make wise nutrition choices with Earth Animal Wisdom® Air-Dried Dog Food. www.earthanimal.com