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Rush Direct, Inc. started doing business in 2003, founded by Charles and Vera Ferreira. Both of the founders had past experiences in the pet industry, having worked with complete food and rawhide chews for over 18 years.
The Ferreiras enjoyed success in the rawhide business, being active proponents of increased safety standards such as the use of metal detectors and the use of quality raw material. Aware of new market trends in functional and innovative treats, the Ferreiras started a partnership with a Brazilian factory to start supplying the market with these products. As time passed, the Ferreiras traveled around the world to find new suppliers and to crystallize Rush Direct’s Supply Chain 360™, a set of procedures implemented by its suppliers to guarantee compliance and timely deliveries.
During this journey, Rush Direct guided itself by the principles of integrity and fairness. Rush Direct believes that consumers, suppliers and retailers form an ecosystem and should be treated with equal respect and honesty. Throughout its history, Rush Direct never had to recall any products due to safety concerns.
Party Platter, Mr. Bone, Doggylicious and Ultra Chewy are among our successful brands. Rush Direct pledges to strengthen these and to move forward, bringing the best natural and functional treats.
By joining NASC, not only is this Primary Supplier’s heart in the right place, they have also shown their dedication to protecting the integrity of the animal health product industry, which affects all stakeholders – the most important of which are the animals themselves. In order to obtain permission to display the NASC Quality Seal, this Primary Supplier still must successfully pass a rigorous independent audit of their facilities. The Quality Seal demonstrates to consumers that the company is committed to the highest standards of quality in the industry.