PawTree

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    After nearly a decade as a CEO in the pet industry, our founder, Roger Morgan, discovered something so exciting and revolutionary that he left his job and began a journey to create a company committed to making a difference in the lives of pets and people.

    He pulled together a top team of veterinarians and a Ph.D. in animal science and pet nutrition to help pet parents answer the age old question, “What should I feed my pet?” The result is what makes pawTree stand apart from the rest.


    This Primary Supplier has been personally interviewed by NASC to ensure they understand membership requirements, as well as the quality standards they must uphold. They have also passed a rigorous independent audit of their facilities, earning them permission to display the Quality Seal, which demonstrates to consumers their commitment to the highest standards of quality in the industry.

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    Innovative Veterinary Care Journal bridges the gap between the worlds of allopathic and integrative veterinary care. Thousands of veterinarians and vet technicians are interested in ways to enhance their practice and update their skills…and integrative health is considered to be highly innovative and requested by patients along with a vast number of other traditional and emerging techniques. IVC features articles by some of the top experts, focusing on market trends in health treatments, new product features, industry news, how to create a strong retail experience, leading integrative modalities, and nutrition education not typically taught in vet school.